Yves Saint Laurent

A MENTORING PROGRAM TO CELEBRATE TOMORROW’S CULTURAL CHANGE-MAKERS

YSL Beauté has always been more than a brand. As a designer, M. Saint Laurent participated in the transformation of an era, and today, that desire to disrupt continues.

Beyond creating ground-breaking products, it supports cultural change-makers who push the limits of convention and move the world forward – unapologetically. In 2020 YSL Beauté created Push The Boundaries: a program that pays tribute to those who dare; who drive society forward, and who lead more change. This long-term project launched with powerful documentaries that exposed these change–makers’ ferocious creative energy and desire to go beyond the limits imposed by society. YSL Beauté supports artistic excellence and the transmission of knowledge to future generations.

Not simply a documentary, Push The Boundaries is a program and media platform that gives voice to those wishing to break down social and cultural stereotypes and forge a path that changes the world as we know it. To remix, to play, to dance and push the limits, bringing together talent from three artistic passions: dancing, Dj’ing and music production, and gaming. Each passion becomes an expression of that artist, provoking wider social and cultural disruption that leaves a new imprint for the future – and inspires others to make their voice heard through their unique talent.

PUSH THE BOUNDARIES PRIZETRAILBLAZING NEW ERA OF TRANSFORMATION

YSL Beauté knows that art can never be fixed: it must constantly change and evolve to break the rules and drive change. This year, that next wave of change comes via a ground-breaking Push The Boundaries Mentoring Program & Prize.

Working in support of the most inspirational talent from creative territories such as dance, music production and gaming, YSL Beauté has created a global mentorship program to help artists pursue their radical dreams by offering them creative advice and lessons in beauty.

Today, YSL Beauté supports change-makers who share this mindset and an audacious hunger for a new future: to be the next evolution – and Push The Boundaries to the next level. Because we all have the power to create change,

EXPERT GUIDANCE TO EMPOWER OUR COMMUNITIES AND PUSH SOCIETY FORWARD

YSL Beauté stands apart as an early leader in emerging cultural change, igniting meaningful conversations and driving tangible actions. As such, the new Push The Boundaries Prize is a mentoring program to support and empower artists. As the first coaching program, it unites world-leading mentors from each of the three arts with the next generation of talent to amplify their art and help them bring their projects to successful fruition on a global stage.